![]() ![]() All of these factors work together in order ensure a bigger chance of the customer feeling connected and committed to the brand, and eventually choosing to make a conversion. Brand activations are incredibly strategic in nature and also seek to connect on an emotional level with the potential customer in the right manner, at the right time and at the right place.With the help of a big idea which relates to the brand and its service offering, brand activations seek to ignite a demand within the consumer, along with a growing passion and loyalty to the brand.Activations can be anything from in-store sampling of new products to an inviting sidewalk pop-up shop. Now that we know why a business might choose to include activations in its marketing strategy, let us clarify exactly what activations are. Ultimately, brand activations provide consumers with the opportunity to interact with your brand and engage with it in a meaningful way. ![]() ![]() It is a wonderful marketing tool for both new businesses (especially if you aim to create brand awareness) and older businesses (if you want to ensure that your brand still remains top of mind and one step ahead of your competitors). Brand activations and promotions are responsible for initiating and building a relationship between your potential customer and your brand. ![]()
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